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Data analysts working in modern Cape Town South Africa office
Data Analytics

How Opinium Research Built a High-Performing Offshore Data Analytics Team in Cape Town

How Did Opinium Research Build a High-Performing Offshore Data Analytics Team in Cape Town? Key Takeaway Opinium Research, a multi-award-winning UK market research agency, partnered with Potentiam to build an embedded offshore
Software developers collaborating in modern Bangalore India tech office
IT & Software

How Open Energy Market Accelerated Its Software Roadmap With an Offshore Development Team in Bangalore

How Did Open Energy Market Accelerate Its Software Roadmap With an Offshore Development Team in India? Open Energy Market (OEM), the UK's first and only transparent marketplace for commercial energy procurement, needed to make significant upfront technology investments before earning revenue from its SaaS platform. With limited working capital and an ambitious software development roadmap, the company partnered with Potentiam to build a dedicated offshore development team in
ESG data analysts working in a modern office in Iasi Romania for Evora Global
IT & Software

How Evora Global Saved 12 FTE With Multi-Hub Offshore Teams in Romania and India

How Did Evora Global Save 12 FTE With Multi-Hub Offshore Teams in Romania and India? Evora Global, a sustainability consultancy and ESG software provider serving the real estate sector, saved the equivalent of 12 full-time employees by building multi-hub offshore teams through Potentiam in Iasi, Romania and Bangalore, India. The Romania hub handles data management and operations, while the India hub accelerates software development, freeing Evora's UK-based consultants from
Professional sales team collaborating in a modern Cape Town office environment
Sales & Customer Service

How In-Sync Group Built an Offshore Sales Team in Cape Town That Outperformed Its UK Operation

How In-Sync Group Built an Offshore Sales Team in Cape Town That Outperformed Its UK Operation When a UK financial services company serving 55,000+ self-employed clients needed to solve persistent sales attrition, it turned to strategic offshoring in Cape Town. Within two years, the offshore team surpassed the UK operation in size and performance. This is how Potentiam designed, built, and scaled that team for In-Sync Group.
Professional accountant reviewing financial reports at a modern office desk with dual monitors
Finance & Accounting

How RedFin Achieved 30% Revenue Growth by Building an Offshore Finance Team in Romania

How Did a UK Accounting Firm Achieve 30% Revenue Growth Through Offshore Team Building? RedFin, a specialist advisor in accounting, finance, and HR outsourcing for creative, media and technology sectors, achieved 30% revenue growth and doubled staffing capacity without increasing costs by building an embedded offshore finance team in Romania with Potentiam. The firm overcame initial concerns about communication, qualification standards, and technical proficiency to create a team
Professional sales team collaborating around a standing desk reviewing CRM dashboard in a modern office
Marketing & Creative

Offshoring Sales and Marketing Teams: The 10x Performance Growth Playbook

Why Are UK Businesses Offshoring Sales and Marketing Teams in 2026? UK payroll employment fell consistently from late 2024 through mid-2025, according to the Low Pay Commission. The labour market has tightened, salary expectations have climbed, and the average vacancy duration for experienced sales professionals now sits at 16 weeks. For growth-stage and mid-market businesses, the