--- title: How Opinium Research Built Its Cape Town Data Analytics Team description: How UK research agency Opinium built an embedded data analytics team in Cape Town with Potentiam and returned about 20 days a month to its consultants. image: https://blog.potentiam.co.uk/hubfs/blog/images/opinium-data-analysts-cape-town-office-20260510-165306.webp --- [![footer-logo](https://blog.potentiam.co.uk/hubfs/footer-logo.svg "footer-logo")](https://potentiam.co.uk) - [Solutions](https://www.potentiam.co.uk/solutions) [![Technology icon](https://blog.potentiam.co.uk/hubfs/Images/Icons/Technology%20icon.svg) Technology Scale your team with a dedicated advisor who aligns architecture and performance 
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Key Takeaway Opinium Research, a UK market research agency, partnered with us to build an embedded offshore data analytics team in Cape Town. The result: about 20 days a month returned to insight consultants across London, New York and Amsterdam, with faster, higher-quality data processing at lower cost. 20 Days/Month Freed 3 Offices Supported: London, New York, Amsterdam £18.7B UK Research Sector GVA (MRS) 350K Employed in UK Research, Full-Time Basis (MRS)   ![Data analysts working in modern Cape Town South Africa office](https://blog.potentiam.co.uk/hs-fs/hubfs/blog/images/opinium-data-analysts-cape-town-office-20260510-165306.webp?width=1200&height=628&name=opinium-data-analysts-cape-town-office-20260510-165306.webp)   Opinium is an insight research agency headquartered in London, with offices in New York, Amsterdam and Cape Town. It works with clients in the public and private sectors on leadership, brand communications, new product and service development and stakeholder understanding, and it is known for the accuracy of its political polling. This case study examines how Opinium partnered with us to establish an embedded data analytics team in Cape Town, freeing consultant capacity and strengthening the agency's ability to deliver insight at scale across three continents. ## What Challenge Was Opinium Facing With Its Data Operations? Opinium's core challenge was that data processing demands were consuming time that senior insight consultants needed for client-facing work. As the agency scaled its international operations, growing volumes of survey data, statistical analysis and data cleaning tasks were pulling experienced researchers away from strategic advisory work. ![Market research data dashboard with analytics visualisations](https://blog.potentiam.co.uk/hs-fs/hubfs/blog/images/opinium-research-data-dashboard-20260510-165333.webp?width=1200&height=628&name=opinium-research-data-dashboard-20260510-165333.webp) Opinium had significant talent in its data team. The issue was one of allocation: the same people responsible for interpreting findings and advising clients were also spending significant portions of their week on data processing, cleaning and tabulation. This created a bottleneck that limited growth and put pressure on project timelines. When Benjamin Davis, now Opinium's Head of Data and Research Technology, joined the agency, he recognised that the agency's whole data operation needed restructuring. The question was whether the agency could find a way to build dedicated data processing capacity that integrated seamlessly with existing teams while delivering genuine cost efficiency. Three pain points defined the challenge. First, data teams operated in isolation, which led to siloed project management. Second, there was no shared understanding of niche and specialist data concepts across the teams. Third, rising data volumes needed so much processing that consultants were diverted from client work and new business. Opinium needed a more scalable and consistent operating model.   ## Why Did Opinium Choose Us as Its Strategic Offshoring Partner? Opinium came to us inspired by our founders' own offshore success, and our work started with a consulting process rather than a recruitment exercise. Unlike traditional BPO providers or recruitment agencies, we work as a strategic partner that builds embedded teams, meaning the offshore staff function as a genuine extension of the client's organisation rather than a separate outsourced unit. ![Professional team collaborating in London research agency office](https://blog.potentiam.co.uk/hs-fs/hubfs/blog/images/opinium-london-team-meeting-20260510-165313.webp?width=1200&height=628&name=opinium-london-team-meeting-20260510-165313.webp) Our credibility here comes from direct experience. Our founders scaled EnergyQuote JHA to more than 300 people with about 60% of them offshore, and the offshore model saved it over £20 million over nine years before its acquisition by Accenture in 2015. The leadership team had built, operated and proven the model on its own business before offering it to clients. Several specific factors made us the right fit for Opinium. Our "human led, high control" philosophy meant that every aspect of team design, recruitment, onboarding and ongoing management would be handled with the same rigour Opinium applied to its own UK hiring. Our embedded HRBP (Human Resources Business Partner) model ensured that the offshore team would have dedicated people support on the ground, addressing retention and engagement from day one. We also offered flexibility through our five hubs in four countries: Cape Town and Johannesburg (South Africa), Iași (Romania), Bengaluru (India) and São Paulo (Brazil). For Opinium, Cape Town was selected for its strong analytical talent pool, operational efficiency and scalability, and the wider hub network gave reassurance that the model could scale across geographies if needed. Opinium is now building a new team in Brazil. Crucially, we understood the research industry. Building an offshore data analytics team for a market research agency demands an understanding of how research data flows and how the offshore function interacts with client-facing consultants. Our consulting-first approach meant the engagement started with a thorough assessment of Opinium's workflows before any recruitment began.   ## Why Is Cape Town Emerging as a Global Hub for Offshore Data Analytics Teams? Cape Town has become one of the most attractive destinations for offshore data analytics teams due to its combination of talent depth, cost efficiency and time zone proximity to Europe. For UK-based research agencies considering data processing offshoring, Cape Town offers a compelling proposition that balances quality with commercial advantage. The talent pool is substantial. South Africa has a large and growing community of data professionals, and Cape Town's universities produce a steady pipeline of graduates in statistics, mathematics and computer science. The cost differential is significant: in our experience, labour cost savings typically run at 30 to 50% against the UK in Cape Town and Johannesburg. For agencies processing large volumes of survey data, lower labour costs can improve margins or free money to reinvest in higher-value activities, once the cost of the partner and implementation costs are counted. | Factor | UK Data Analyst | Cape Town Data Analyst | | --- | --- | --- | | Time Zone (vs London) | GMT in winter, BST in summer | GMT+2: 1 hour ahead in summer, 2 in winter; a 9 to 6 day runs 8am to 5pm UK time in summer, 7am to 4pm in winter | | Labour Cost | Baseline | Labour cost savings across roles typically 30 to 50% against the UK, in our experience; we model analyst costs role by role | | Working Day Overlap | Full UK hours | Seven hours in winter, eight in summer, on a 9 to 6 day at both ends | | Language | English | English; South Africa ranks 13th globally in the [EF English Proficiency Index 2025](https://www.ef.com/wwen/epi/regions/africa/south-africa/) |   ![Cape Town cityscape with Table Mountain and business district](https://blog.potentiam.co.uk/hs-fs/hubfs/blog/images/opinium-cape-town-cityscape-business-20260510-165317.webp?width=1200&height=628&name=opinium-cape-town-cityscape-business-20260510-165317.webp)   Time zone alignment is often the deciding factor for UK firms evaluating offshore locations. Cape Town sits at GMT+2, one hour ahead of London during British Summer Time and two hours ahead during winter, so a 9 to 6 day there runs from 8am to 5pm UK time in summer and 7am to 4pm in winter. Teams in both locations share seven or more hours of working time each day, enabling real-time collaboration, morning handovers and same-day turnaround on urgent requests. South Africa has a well-established business process outsourcing sector, and Cape Town is recognised as a mature delivery hub with the infrastructure to support international service delivery. With labour cost savings in Cape Town typically running at 30 to 50% against the UK, it is viable for mid-market firms as well as large enterprises to build offshore capacity. ## How Was the Offshore Data Analytics Team Implemented? The implementation followed our structured consulting method, moving from initial assessment through to full team integration over a planned timeline. Each phase was designed to reduce risk and ensure the offshore team was genuinely embedded within Opinium's operations before taking on live project work. 1 Discovery and Scoping We conducted a detailed assessment of Opinium's data workflows, identifying which tasks were suitable for offshore delivery and mapping the skills, tools and processes required. This phase established the team structure, role specifications and integration touchpoints. 2 Recruitment and Selection Using our Cape Town network, we recruited a dedicated team focused on data cleaning, data manipulation and other data processing. 3 Onboarding and Training New team members completed a structured onboarding programme, and our HR business partner in Cape Town managed recruitment, onboarding and local HR support so the team integrated with Opinium's systems, processes and culture. 4 Integration and Optimisation The Cape Town team was embedded into Opinium's global operations and worked as an extension of the London, New York and Amsterdam offices. ![Data processing team reviewing survey results on screens](https://blog.potentiam.co.uk/hs-fs/hubfs/blog/images/opinium-data-processing-team-20260510-165316.webp?width=1200&height=628&name=opinium-data-processing-team-20260510-165316.webp) A critical element of the implementation was our embedded HRBP model. Rather than leaving people management to Opinium's UK HR team or relying on a third-party staffing agency, we placed a dedicated HR Business Partner alongside the Cape Town team, and we employ the team on South African contracts, handling local employment administration and HR support. This person handled day-to-day people management, performance conversations, engagement initiatives and local compliance, giving the offshore team the same level of HR support as any London-based employee. This approach addresses a common failure point in offshoring: high turnover driven by poor employee experience. We explain how this differs from an employer of record in [employer of record vs embedded offshore team](https://blog.potentiam.co.uk/employer-of-record-vs-embedded-offshore-team). The "human led, high control" philosophy underpinning our [Embedded Offshore Team Model](https://blog.potentiam.co.uk/embedded-offshore-team-model) meant that Opinium retained full visibility and decision-making authority over its Cape Town team. Workflows, quality standards and priorities were set by Opinium. We provided the infrastructure, people operations and local expertise to make it work.   "In the last 12 months, the team has enabled us to return about 20 days a month to our insight consultants across London, New York and Amsterdam." Benjamin Davis, Head of Data and Research Technology, Opinium Research Considering an offshore data analytics team for your research agency? Discover how Potentiam's embedded team model could work for your organisation. [Talk to Our Team](https://www.potentiam.co.uk/contact-us) ## What Results Did Opinium Achieve With Its Cape Town Data Team? Opinium's offshore data analytics team delivered measurable improvements in consultant capacity, cost efficiency and operational scalability over a 12-month period. The most significant outcome was the return of about 20 days a month to insight consultants across the agency's London, New York and Amsterdam offices. To put that figure in context, about 20 days a month is roughly one person's working month redirected from data processing back to client-facing insight work, across three offices. For a research agency, that is a substantial capacity gain. The team also improved the quality and speed of data processing while reducing costs and time to insight, so Opinium was able to increase its data processing capacity without a proportional increase in operating costs. Beyond the headline numbers, the embedded team model produced qualitative benefits that are harder to quantify but equally important. Opinium's consultants can now return that time to their clients and spend more of it developing relationships. Data processing turnaround times improved as the Cape Town team took on routine tasks, and because the Cape Town team works 8am to 5pm UK time in summer and 7am to 4pm in winter (one and two hours ahead of London), work could flow between offices during a single business day rather than overnight. The Cape Town team also brought fresh energy. In Benjamin Davis's words, the team has "breathed life into the agency in ways that we couldn't have imagined", and it offers a visible career path: one team member started as a junior data processor and is now a data processor. ## Why Is Now the Right Time for Research Agencies to Consider Offshore Data Teams? The UK market research industry is experiencing a convergence of growth pressure and talent scarcity that makes offshore data analytics teams increasingly relevant. According to the [Market Research Society's Business of Evidence 2026 report](https://www.mrs.org.uk/article/anytype/uk-research-and-evidence-market-hits-record-187-billion-valuation), the UK research and evidence sector generates £18.74 billion in gross value added each year and employs around 350,000 people on a full-time basis. This growth adds to the demand for data processing capacity. The same MRS report notes that the UK is the second-largest supplier of research services globally, and that 64 percent of UK research businesses now undertake projects for clients in other countries, a figure that has doubled since 2012. As agencies take on more cross-border work, the volume of data requiring processing, cleaning and analysis increases accordingly. The global data analytics outsourcing market underscores this trend. [Mordor Intelligence](https://www.mordorintelligence.com/industry-reports/data-analytics-outsourcing-market) values it at USD 14.54 billion in 2026 and projects it to reach USD 61.58 billion by 2031, a compound annual growth rate of 33.47 percent, indicating that the model is well established and gaining momentum. Hybrid onshore and offshore structures are increasingly used to shorten time-to-insight and reduce operational overhead. For mid-sized research agencies, these efficiency gains can be transformational, enabling them to compete for larger briefs and serve more clients without proportionally increasing their cost base. The timing also reflects a maturation of distributed work practices. The shift toward flexible working has normalised cross-location collaboration, reducing the cultural resistance that previously slowed offshore adoption in professional services. Research agencies that may have been hesitant five years ago are now exploring offshore models as a strategic growth enabler rather than a cost-cutting exercise. ## What Lessons Can Other Research Agencies Learn From Opinium's Offshoring Journey? The most important lesson from Opinium's experience is that successful offshoring in the research sector requires a partner that understands the difference between outsourcing tasks and building an embedded team. The distinction matters because research data processing needs people who understand research methodologies, quality standards and how their work feeds into the insight that clients ultimately receive. Several practical takeaways emerge from the Opinium case study that apply to any research agency considering an offshore data analytics team. **Choose a strategic partner, not a staffing agency.** The research industry's quality requirements make it essential to work with a partner that takes ownership of the team-building process, from role design and recruitment through to onboarding, retention and ongoing people management. Our model, which includes an embedded HRBP and a consulting-led approach to team design, is built for that level of commitment. **Prioritise time zone alignment.** Cape Town is one hour ahead of London in summer and two in winter, so a 9 to 6 day there runs from 8am to 5pm UK time in summer and 7am to 4pm in winter, and a team there can take part in daily stand-ups, respond to ad hoc requests and deliver same-day outputs. For research agencies on tight project timelines, that near-real-time collaboration often matters more than the size of the saving. **Invest in integration as well as placement.** Poor integration with the onshore operation is a common reason offshore teams underperform. Opinium's approach, supported by our structured onboarding and the embedded HRBP model, ensured that the Cape Town team was fully embedded in the agency's culture, tools and ways of working. This investment in integration paid dividends in output quality and team stability. **Maintain control over quality and priorities.** Our "human led, high control" philosophy gave Opinium full authority over work allocation, quality standards and team development. This is a fundamentally different model from traditional BPO, where the client often has limited visibility into how work is being delivered. For research agencies where data quality directly affects client trust, this level of control is non-negotiable. **Think beyond cost.** While the cost saving is significant, the real value of Opinium's offshore team lies in what it enabled: about 20 days a month of consultant capacity redirected toward higher-value client work. The financial case for offshoring is strongest when framed in terms of what it allows the organisation to do differently as well as what it saves. Our five hubs in four countries (Cape Town and Johannesburg, Iași, Bengaluru and São Paulo) give agencies options as their offshoring needs evolve, and we set out how the model applies across the sector in [offshore teams for professional services](https://blog.potentiam.co.uk/offshore-teams-professional-services-consulting). Whether the initial requirement is a small data processing team or a larger, multi-function operation, the model scales without requiring a change in partner or approach. For agencies exploring this path, the starting point is a conversation about objectives, not a headcount target. Visit [our contact page](https://www.potentiam.co.uk/contact-us) or explore our [solutions overview](https://www.potentiam.co.uk/solutions) to learn how the embedded team model applies to your organisation. Ready to Build Your Offshore Data Team? Potentiam helps research agencies and data-driven businesses build embedded teams in Cape Town, Johannesburg, Iași, Bengaluru and São Paulo. Backed by real experience: our founders scaled EnergyQuote JHA to more than 300 people with about 60% offshore, saving it over £20 million over nine years before its acquisition by Accenture in 2015. [Book a Consultation](https://www.potentiam.co.uk/contact-us) ## Frequently Asked Questions About Offshore Data Analytics Teams for Research Agencies ### What is an offshore data analytics team and how does it work for research agencies? An offshore data analytics team is a group of data professionals based in another country who work as an embedded extension of your research agency. They handle data processing, cleaning, tabulation and analysis tasks, freeing your onshore consultants to focus on client insight and strategic advisory work. When we set it up, the team operates within your systems, follows your quality standards and reports into your existing management structure. The key difference from traditional outsourcing is that these are your people, managed under your brand, with dedicated HR support on the ground. ### How much does it cost to build an offshore data team in Cape Town compared to the UK? In our experience, labour cost savings typically run at 30 to 50% against the UK in Cape Town and Johannesburg. Pricing is agreed with each client, and we model the cost role by role before any hire is made. The savings can be reinvested into higher-value activities such as senior research hires, technology upgrades or expanded client services. ### How does time zone alignment between Cape Town and London affect collaboration? Cape Town operates at GMT+2, which means it is one hour ahead of London during British Summer Time and two hours ahead during winter, so a 9 to 6 day there runs from 8am to 5pm UK time in summer and 7am to 4pm in winter. In practice, this gives seven or more hours of shared working time each day, enabling real-time communication via video calls, instant messaging and shared project management tools, same-day handovers and rapid response to urgent requests. ### What is the difference between Potentiam's embedded team model and traditional BPO? Traditional BPO (Business Process Outsourcing) typically involves handing a defined process to a third-party provider who manages it independently, often with limited client visibility into staffing, quality and day-to-day operations. Our embedded team model is fundamentally different. The offshore staff are recruited specifically for your organisation, work within your systems and tools, follow your processes and report into your management structure. We provide the infrastructure, local HR support through an embedded HRBP, and operational expertise, but you retain full control over the team's work. The model is "human led, high control" by design. ### How long does it take to set up an offshore data analytics team with Potentiam? Hiring typically takes four to six weeks in Cape Town, from starting the search to the candidate accepting the offer, against six to twelve weeks or longer in the UK. Allow for the discovery and scoping phase before that, and for notice periods, onboarding, training and integration with your existing operations after it. Our structured method ensures that the team is production-ready before taking on live project work. For organisations that need to move quickly, accelerated timelines are possible for smaller initial teams, with additional capacity added incrementally. ### Can the offshore team model scale beyond data analytics to other research functions? Yes. While Opinium's initial engagement focused on data analytics, our model supports a range of functions including research analysts, market intelligence support, data cleansing and enrichment, data analysis and BI development, and project coordination. The embedded team approach is designed to scale incrementally, starting with a focused function and expanding as the client gains confidence in the model. Our five hubs in four countries (Cape Town and Johannesburg, Iași, Bengaluru and São Paulo) provide access to different talent pools and cost profiles, allowing organisations to match each function to the most appropriate location. About Potentiam We are a strategic offshoring consultancy that helps businesses build embedded teams in five hubs across four countries: Cape Town and Johannesburg (South Africa), Iași (Romania), Bengaluru (India) and São Paulo (Brazil). Our founders scaled EnergyQuote JHA to more than 300 people with about 60% offshore before its acquisition by Accenture in 2015, and we specialise in building high-performing offshore teams that operate as genuine extensions of client organisations. Our "human led, high control" model includes dedicated embedded HRBP support, structured onboarding and ongoing operational management. Learn more at [blog.potentiam.co.uk](https://blog.potentiam.co.uk/). Sources: Market Research Society, Business of Evidence 2026; Mordor Intelligence, Data Analytics Outsourcing Market report. Market figures are the latest published estimates at the time of writing. Scroll ## Ready to scale your team? Discover how our proven model builds teams that drive performance, reduce costs, and multiply growth. 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All rights reserved. [Privacy Policy](https://blog.potentiam.co.uk/privacy) ```json { "@context" : "https://schema.org", "@id" : "https://blog.potentiam.co.uk/how-opinium-research-built-offshore-data-analytics-team-cape-town#article", "@type" : "Article", "about" : { "@type" : "Organization", "name" : "Opinium" }, "articleSection" : "Case Study", "author" : { "@id" : "https://www.potentiam.co.uk/#organization" }, "dateModified" : "2026-09-29", "datePublished" : "2026-05-14T12:51:57Z", "description" : "How UK research agency Opinium built an embedded data analytics team in Cape Town with Potentiam and returned about 20 days a month to its consultants.", "headline" : "How Opinium Research Built a High-Performing Offshore Data Analytics Team in Cape Town", "image" : "https://5804539.fs1.hubspotusercontent-na1.net/hubfs/5804539/blog/images/opinium-data-analysts-cape-town-office-20260510-165306.webp", "inLanguage" : "en-GB", "keywords" : [ "Opinium case study", "offshore data analytics team", "offshore data team Cape Town", "market research data processing offshore", "research agency offshoring", "embedded offshore team" ], "mainEntityOfPage" : { "@id" : "https://blog.potentiam.co.uk/how-opinium-research-built-offshore-data-analytics-team-cape-town" }, "publisher" : { "@id" : "https://www.potentiam.co.uk/#organization" }, "wordCount" : 3370 } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.potentiam.co.uk/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London" }, "description" : "Potentiam is a London-based strategic offshoring consultancy that builds embedded offshore teams for mid-sized UK and European companies in five hubs across four countries: Cape Town and Johannesburg (South Africa), Iași (Romania), Bengaluru (India) and São Paulo (Brazil).", "logo" : { "@type" : "ImageObject", "url" : "https://www.potentiam.co.uk/hubfs/logo.svg" }, "name" : "Potentiam Ltd", "sameAs" : [ "https://www.linkedin.com/company/potentiam-ltd" ], "url" : "https://www.potentiam.co.uk" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.potentiam.co.uk/how-opinium-research-built-offshore-data-analytics-team-cape-town#breadcrumb", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.potentiam.co.uk", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://blog.potentiam.co.uk", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "name" : "How Opinium Research Built a High-Performing Offshore Data Analytics Team in Cape Town", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.potentiam.co.uk/how-opinium-research-built-offshore-data-analytics-team-cape-town#faq", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "An offshore data analytics team is a group of data professionals based in another country who work as an embedded extension of your research agency. They handle data processing, cleaning, tabulation and analysis tasks, freeing your onshore consultants to focus on client insight and strategic advisory work. When we set it up, the team operates within your systems, follows your quality standards and reports into your existing management structure. The key difference from traditional outsourcing is that these are your people, managed under your brand, with dedicated HR support on the ground." }, "name" : "What is an offshore data analytics team and how does it work for research agencies?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "In our experience, labour cost savings typically run at 30 to 50% against the UK in Cape Town and Johannesburg. Pricing is agreed with each client, and we model the cost role by role before any hire is made. The savings can be reinvested into higher-value activities such as senior research hires, technology upgrades or expanded client services." }, "name" : "How much does it cost to build an offshore data team in Cape Town compared to the UK?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Cape Town operates at GMT+2, which means it is one hour ahead of London during British Summer Time and two hours ahead during winter, so a 9 to 6 day there runs from 8am to 5pm UK time in summer and 7am to 4pm in winter. In practice, this gives seven or more hours of shared working time each day, enabling real-time communication via video calls, instant messaging and shared project management tools, same-day handovers and rapid response to urgent requests." }, "name" : "How does time zone alignment between Cape Town and London affect collaboration?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Traditional BPO (Business Process Outsourcing) typically involves handing a defined process to a third-party provider who manages it independently, often with limited client visibility into staffing, quality and day-to-day operations. Our embedded team model is fundamentally different. The offshore staff are recruited specifically for your organisation, work within your systems and tools, follow your processes and report into your management structure. We provide the infrastructure, local HR support through an embedded HRBP, and operational expertise, but you retain full control over the team's work. The model is \"human led, high control\" by design." }, "name" : "What is the difference between Potentiam's embedded team model and traditional BPO?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Hiring typically takes four to six weeks in Cape Town, from starting the search to the candidate accepting the offer, against six to twelve weeks or longer in the UK. Allow for the discovery and scoping phase before that, and for notice periods, onboarding, training and integration with your existing operations after it. Our structured method ensures that the team is production-ready before taking on live project work. For organisations that need to move quickly, accelerated timelines are possible for smaller initial teams, with additional capacity added incrementally." }, "name" : "How long does it take to set up an offshore data analytics team with Potentiam?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. While Opinium's initial engagement focused on data analytics, our model supports a range of functions including research analysts, market intelligence support, data cleansing and enrichment, data analysis and BI development, and project coordination. The embedded team approach is designed to scale incrementally, starting with a focused function and expanding as the client gains confidence in the model. Our five hubs in four countries (Cape Town and Johannesburg, Iași, Bengaluru and São Paulo) provide access to different talent pools and cost profiles, allowing organisations to match each function to the most appropriate location." }, "name" : "Can the offshore team model scale beyond data analytics to other research functions?" } ] } ```