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Charles never envisioned that sales or marketing could benefit from offshore capabilities. Client-facing roles that depended on native language skills and a good cultural grasp of local regions was seen as essential. However, sales were challenged to deliver the right level of lead generation and prospect nurturing through traditional channels. “The complexity of our proposition meant that we needed to generate high quality

One of EnergyQuote’s biggest costs was technology. The company needed to make a step-change in technology investment to create a differentiated, Software-as-a-Service offering. However, technology changes of this nature are expensive and require upfront investment before any additional revenue can be generated. “Our dilemma was: How could we deliver our software development roadmap within budget, at

One of EnergyQuote’s biggest costs was technology. The company needed to make a step-change in technology investment to create a differentiated, Software-as-a-Service offering. However, technology changes of this nature are expensive and require upfront investment before any additional revenue can be generated. “Our dilemma was: How could we deliver our software development roadmap within budget, at the right quality, and on

To meet these challenges and realise their ambitious growth goals, Christopher and Charles decided to structure their teams differently so that all managers were given the opportunity to be supported by extra capacity in Romania. Their starting point for their offshoring journey was a pilot of 4 data analysts, a role that had become increasingly expensive and difficult to retain in London. “We saw a 30% increase in productivity within the first 4 weeks,” says Charles. “The work ethic, education and experience of the Romanian team was superb.” “We had

Key Takeaway A UK energy SaaS founder built £21m of shareholder value and secured an Accenture acquisition by embedding offshore teams into the core business model. The offshore first operating model transformed company economics, expanded EBITDA margins by 20+ percentage points, and positioned the business as a premium acquisition target in the 8.2x EV/EBITDA

Potentiam's offices are located around the World Our head office is located in London (UK) and we have 3 locations of Potentiam offices were staff can be hired. Depending on the role required the best and most costs effective solution will be different locations. For example technology is by far the most cost effective in India, qualified accountants in South Africa and medium complexity upwards administration Romania. As a part of the service we will advise and guide on costs, location and availability that is correct for you and your